| Bingo Entertainment Increases UK Market Share |
| Written by Mark Bennett |
| Friday, 20 May 2011 09:04 |
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Bingo Entertainment maybe one of the first operators of online bingo sites having launched its first site back in 1999, but it is relatively new to the UK bingo scene having only entered the UK market last year with Gina Bingo. Nevertheless, in one year it has managed to grab a large piece of the UK market due largely to the superior software and promotions the Bingo Entertainment sites offer. Results released by the company earlier this month show Bingo Entertainment had a solid start to 2011 seeing revenue grow for the first quarter of 2011. Bingo Entertainment's gross revenue rose 48% to $1.92 million for the first quarter from $1.29 million for the corresponding quarter of 2010. The company announced that the surge in bingo revenue was mainly due to Bingo Entertainment's entry into the UK market last April with Gina Bingo followed in December of 2010 with Ritzy Bingo. It seems that the company hopes to continue the solid start to 2011 by increasing its UK market share even further. So far this year we have seen a number of operators choosing one of the Bingo Entertainment networks to launch their sites to the world. Britain's Got Bingo, Bingo Blowout, Yes Bingo and Bingo Shake are the latest sites to partner with Bingo Entertainment with 3 more licensees set to launch later this summer. Unlike many other Networks which are all linked, Bingo Entertainment currently offers 3 independent networks. This means that bingo rooms are not all linked across all sites, giving players a far greater diversity of games and promotions to choose from. In total Bingo Entertainment makes available 31 bingo rooms across its 3 networks making for smaller player counts in each room and thus greater chances of winning.
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