William Hill the online gaming giant which operates both land based betting shops and online gaming sites has signed a deal with Real Radio to sponsor their Scotland's new look Saturday afternoon football show, Real Radio Matchday: Live!

The football show which is hosted by Alan Rough and weeknight Real Radio Phone-In host Fraser Thomson is centred on discussions with fans before the match. Alan ‘Roughy’ Rough is a former Scottish footballer and current legend playing in the 1978 and 1982 FIFA World Cup and played a total of 53 times for his country.

Te managing director of Real Radio, Gavin Bruce, said, This is the first time William Hill have sponsored a show on Real Radio and we're really pleased to welcome them on board for the coming football season. What better brand than the official betting partner of the Scottish Premier League, to sponsor the show?

The new look Saturday show offers a strong platform that will not only deliver for our listeners but our new partner too.

David Lynn the head of media at William Hill added: We are really excited to be linking up with Real Radio and sponsoring their Saturday Matchday: Live! programme. It brings together two great brands and offers a great opportunity to engage, interact and have fun with their audience on all matters football.

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