It seems that marketing agencies are taking advantage of the increased interest in gambling. A high profile advertising campaign for the new VW Golf Bluemotion is likely to be the start of a new wave marketing initiatives which aim to interact with the public. While in the UK our love of bingo is seeing bingo being used by many other interests from teaching to hospitals, a company in Norway has come up with a new innovative concept using the ideas of a roulette table.

The ad agency “Try”, which is based in Oslo, Norway, successfully launched a campaign to gain awareness for the new VW vehicle and highlight the fuel efficiency of its new design earlier this month.

With the aid of Google Maps, the company divided one of the country’s main roads, the E6, into 80,000 segments and then asked the public to guess where the Golf Bluemotion travelling in north direction from Oslo would get to before running out of fuel.

The person who guessed correctly would win the car, an attractive offer which saw high levels of demand from the public who were each allowed a single bet. As part of the campaign, a website had been created as well as Youtube videos explaining how to take part. The vehicle managed to achieve a journey of 1570 km before the tank of fuel ran out.