Playtech one of the leading providers of software and services to gaming industry is to benefit from Paddy Power development plans. Paddy Power, Ireland’s largest bookmaker, has launched its casino product which includes a multi-year agreement with Playtech.

Paddy Power and Playtech first started working together in 2007 and today the bookmaker makes around 75% of its total profits through its online operations which include sports-betting, bingo, casino and poker.

Playtech's Chief Executive, Mor Weizer, commented: "We have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry's leading players through this agreement to provide our leading casino technology."

A Paddy Power spokesperson added: "We are excited to announce the launch of Paddy Power's new casino using Playtech's technology.

"We believe it will be best-in-class with an abundance of excellent games added to our market leading casino promotions for players. Playtech was chosen following a rigorous selection process from amongst the leading casino suppliers. The project teams have delivered a fantastic online casino which we believe will significantly enhance our online offering."