An online gaming giant is facing significant difficulties today after reports that 200 of its support centre staff have walked out in protest. According to the Sun newspaper William Hill staff at the centre in Tel Aviv, Israel have walked out and the company chief marketing officer in Israel, Eyal Sanoff, has quit his position.

It was reported that executives of the British online and land gambling group flew out to Israel over the weekend for “peace talks” to prevent the strike action which will hurt the company’s online gambling business operations. Tel Aviv deals with the majority of the marketing and customer support functions for the online operations.

Staff at the site are concerned that William Hill plans to move its Israeli operations to either the UK or Gibraltar and staff face redundancy. Of the staff claimed: "Everyone's worried. The last two years have been really good. We all bought into the company's thinking, such as hating Ladbrokes, but the situation has deteriorated and people are really worried about their jobs.

"All 180 staff walked out on Sunday, which is a working day here, and only 20 came back today."

It has also been claimed that Jim Mullen, an executive for William Hill, who flew out to address the staff offered them a month’s pay to stop the unofficial strike and go back to work. The online business represents a key part of the company’s profits, and is on track to generate profits of more than £ 100 million for the company this year.