Lights Camera Bingo is the latest online bingo site to sponsor a top TV program. The ITV1 brand new quiz show hosted by Jeremy Kyle is likely to be a big hit with views and the sponsorship deal will no doubt bring around a good return for the online bingo brand.

High Stakes has been running for a few weeks now and the online bingo brand clips are shown during the commercial breaks and will add a little entertainment to viewers!

Jeremy Kyle presents the new big money game requiring contestants to display a combination of skill and nerve to win prizes of up to a half a million pounds. Contestants try to win money by successfully navigating the High Stakes grid. The further they progress, the more cash they accumulate. But they can also lose any money they have earned by being overly greedy.

Jeremy Kyle shot to fame for hosting his own daytime show which is one of Britain's most talked about shows over recent years. Jeremy is well known for speaking his mind and believes the only way to solve a problem is through honesty and openness.