| Netplay Interactive Signs New 5 Year Deal |
| Written by Mark Bennett |
| Wednesday, 26 October 2011 12:17 |
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NetPlay TV the Uk based interactive gambling group has agreed a new five year deal to broadcast the show on Channel 5 following after seeing significant improvements in its casino games. A Netplay TV spokesperson added that the company had shown that the use of TV to acquire customers had been a successful strategy and the new agreement would provide additional advertising on TV over and above the weekly current 23.5 hours teleshopping airtime. The CEO of the company, Charles Butler added: "NetPlayTV's relationship with Channel 5 continues to go from strength to strength and this new five year agreement is further testament to this. TV has continued to perform well in terms of both the acquisition of new customers and increasing existing customer loyalty. This new agreement will provide continuity of access to a key source of customer acquisitions, both via the web as well as directly into iPhone, which is a channel to market where we are experiencing significant growth.”
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