The October promotion at William Hill, where the site gave away a car a day, has resulted in some unexpected headlines. Not only were some of the cars won by bingo players without driving licenses but in addition one vehicle was won by a winner that cannot be found.

William Hill gave a £6,000 Fiat Panda away every day in October as a special promotion which resulted in bingo players flocking to the site to test their luck. Three of the winners from Scotland had to be accompanied by someone that had a driving license in order to drive their vehicle home.

William Hill’s spokesperson Tony Kenny put it this way: ‘You couldn’t make it up – we had the vehicle ready on the low loader for the trip to Aberdeen.

‘But then we failed to locate the winner a lady called Shona – who has the somewhat unusual internet nickname of Big Momma.

Management at the site went to lengths to try and find the winner of the brand new car, William Hill’s Aberdeen district manager Ian Macdonald grabbed a megaphone and began calling for her on the city’s streets. Macdonald added: ‘In all my years in the business I’ve never had such a big winner fail to turn up. Never in my entire career have we had to do anything like this.’