| Investment Sees Positive Results at Paddy Power |
| Written by Mark Bennett |
| Friday, 18 November 2011 13:00 |
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The Irish bookmaker, Paddy Power, has released a trading update for the period from 1st July to 14th November 2011showing strong growth in both the online gambling sector and mobile sector. In the UK and Irish markets, the company reported a 31 percent increase in sportsbook stakes and gaming B2B revenues up by 33 percent. The proportion of sportsbook punters using mobile devices increased to 44% in October 2011. UK retail also saw strong growth with like-for-like sportsbook stakes and gaming machine revenues both up 8%. The company also committed to its ongoing strategy opening new shops to further enhance growth in future periods. The Irish retail market showed a reduction in the average stake per bet, but did benefit from a growth in bet volumes. Year-on-year growth was effected by severe weather in late 2010. In the Australian market online turnover growth increased by 23%. The proportion of gambling punters using mobile devices increased to 32% in October compared with 20% in July 2011. A Paddy Power spokesperson added: "This strong Group performance reflects ongoing investment to grow our existing activities. This investment also positions us for future international opportunities."
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