| Parting Paddy Power from Parlay |
| Wednesday, 29 April 2009 11:18 |
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Paddy Power bingo have decided to switch from their existing software provider Parlay to Virtue Fusion. Parlay is one of the first and leading online bingo software providers in the world and is used by some of the leading brands in the UK. St Minver use Parlay software for their network including the brands Virgin Bingo, Littlewoods, Ann Summers as well as formerly supplying Gala bingo prior to it going stand-a-lone. Virtue Fusion appear to going from strength to strength with major brands jumping on board with Virtue such as Mecca, William Hill and recently Gala Bingo offering Bingo under the Minxy Bingo brand. In the past couple of years Virtue Fusion who used to just offer a software platform to potential bingo operators are now able to facilitate a fuller and more bespoke package. Virtue Fusion now employ chat moderators, in house web creators to develop as well as having strong links with affiliate companies such as income access to facilitate the affiliate maketing stategies. The move will still allow Paddy Power to offer a completely independent platform and the latest in website design as well as employing their own team to run the site, but it now has the opportunity to outsource and make considerable in house costs by allowing Virtue Fusion to assist with running the network. Paddy Powermay also consider linking up with other bingo operators on the Virtue Fusion Network to offer increased prize pools to their customers. |





