British residents have been battling the effects of the freezing cold weather and spending their time on the internet to forget about the snow and ice outside. One oneline bingo company has reported a 29 percent increase in the number of people playing bingo since the start the start of the snow fall.

Wink bingo says that it has seen an increase in players, including many people playing for the first time, across all of its games since the weather turned earlier in the week. There has been more than a 50 percent increase in the number of players logging in to take part in low cost and regular bingo games.

“With the bad weather, people seem to be looking for more ways of keeping themselves entertained indoors,” explains Maurice Karpes, Marketing Director for Wink Bingo.

“Online gaming gives them a chance not only to play inexpensively and maybe win, but also to interact with other players. We had a pyjama party in one of our on-site chat rooms last week and had literally hundreds of players talking to each other online.”

With the UK in the midst of a recession and money being particularly tight to the majority this Christmas the well known site has seen a particular uplift in people playing their penny bingo games, where players have a chance to win a £1000 cash jackpot by just betting 1p.

Hopefully the snow will not be here for much longer and UK can get back to normal. Wink Bingo is confident with promotions such as its “Live Mortgage Free in 2010” game on January 29th, where the jackpot prize is £1000 a month for the year, that an improvement in the weather will still see players flocking to play online bingo