ITV is returning to bingo. The broadcasting giant previously pulled the plug on its 'bingo night live' project last year. Senior managers at ITV have clearly had a change of heart and are missing the bingo presence and have just re-launched online site choosing Cashcade as a partner for the new venture.

Cashcade, the group behind Foxy Bingo, Cheeky Bingo, Think Bingo, Little Big Bingo were acquired by Partygaming last year as and as such will provide the expertise to ensure the new venture with ITV will be a success. The ITV bingo site will be run on the globalcom bingo software owned by dragonfish.

Having only been relaunched a few weeks ago the ITV site is benefiting from a brand new online bingo TV advert that will be seen by viewers all over the UK during prime time programs. The advert shows a lady running in and out of her house to play bingo, with ITV bingo then reiterating the fact that she does not have to leave her home at all to play as she can play bingo online at their site, without even walking out the door.

It is expected that there will be an ITV bingo zone to include all the favourite ITV soaps and shows such as 'Emmerdale', 'Coronation Street', 'I'm A Celebrity Get Me Out Of Here', 'Dancing on Ice' and 'The Colour Of Money'

It will be interesting to see how the ITV advertising policy changes in relation to rivals broadcasting on the ITV channels. Emmerdale is currently sponsored by Tombola,and the likes of Wink Bingo, Gala Bingo, Mecca Bingo, Foxy Bingo all use the TV as a form of marketing their online bingo sites.

ITV Bingo are currently offering a free £10 no deposit required bonus to all new players who register at their online bingo site.