Virtue Fusion, the bingo group based in Alderney, has launched a brand new game across its network of sites.

Following a deal with media giant, Endemol, Virtue Fusion has been able to develop a number of of exciting games based around well known branded games. The new game is based on Endemol's Deal or No Deal Classic TV show and is a fixed odds version where players are offered a deal at the end of each round by the game's 'banker'.

The game is currently available to more than 30,000 daily players who access Virtue Fusion's network. Chief Executive Officer, Bob McCulloch commented, "Feedback has been very positive across our network on the Endemol products we have launched," he said. "Closely mirroring the TV show, Deal or No Deal Classic is a highly entertaining and playable version of the game and we are sure it will prove to be another big hit for our operators."

Virtue Fusion, has already successfully introduces a number of mini games based on Deal or No Deal to the bingo sites having already signed the deal with Endemol in September.

Partners in the group's network include Mecca Bingo, William Hill, Ladbrokes, Paddy Power, Virgin and Fruit Bingo.

"Deal or No Deal Classic kick started the rise of branded games and is still one of the most compelling and successful on the market," said the Head of Products and Brand Exploitation at Endemol, Jurian van der Meer. "We're extremely pleased to continue our relationship with Virtue Fusion and we're delighted that the classic game is now available on the network."