Crown Bingo has agreed a sponsorship deal to compete with the likes of Tombola, which sponsors ITV’s Emmerdale series. Crown Bingo will be the first to sponsor Five TV’s ‘Live From Studio Five Program’

The programme, which is fronted by Kate Walsh and Jayne Middlemiss is broadcast weekdays at 6.25pm. The four month deal was brokered by TV advertising specialist, The Media Network, based in Tynside.

In addition to the programme, sponsorship material for the online bingo company will also be shown on Five’s online website.

Newcastle Marketing Services, Dan Smyth who deals with the marketing campaigns for Crown Bingo added: “We’re delighted to be sponsoring Five TV’s Live From Studio Five show and this follows a successful £500,000 summer TV campaign.”

Carl Phillipson a partner at The Media Network added: “After ongoing negotiations, we were able to secure the sponsorship deal at a competitive price. It has been a great project to work on that will no doubt prove to be a highly successful profile platform for the company.”

About Live From Studio Five

The program which runs on the channel five TV station runs at 6.25pm Monday – Friday. It is described as “An early evening news and entertainment show with a difference. A mix of celebrity interviews, gossip and banter wrapped around a popular news agenda that everyone's talking about.”