The International Casino Exhibition (ICE) is being held from 25th – 27th January this year and will celebrates 21 years of gaming events.

The ICE 2011, takes place at the London's Earl Court Exhibition Centre, and is described as "the most comprehensive and international business-to-business gaming event on the world stage."

The 20,000 square metres of space will be used by more than 400 companies in the online, casino, mobile, betting, bingo, lottery and street gaming sectors who will deliver "the most comprehensive insight to the latest gaming innovations from every corner of the world."

Over the last three years it has attracted industry professionals from 122 sovereign states, and in 2010 there were 18,676 attendees. It has provided manufacturers and creators with the finest marketplace for their products and services. It has also provided industry professionals with direct access to everything that will enhance and grow their business by bringing together industry regulators from around the world.

The Show Director for ICE 2011, Kate Chambers, commented "our opening ceremony will celebrate 21 years of working in partnership to provide a source of product innovation and inspirational ideas for the international gaming industry."

"Few could have thought some 21 years ago that a pioneering niche within an existing exhibition would flourish in such a way," she continued

Chambers added "most, if not all, of the ground-breaking and iconic gaming products to impact the sector over the last 21 years have been launched at ICE and I'm certain that the breakthrough product of 2011 will also be found at ICE, which is why the exhibition remains the immense asset it is to the global gaming industry and a must-attend event."

Those working in the gaming industry can register for free passes to the event.