Betfred, the sports betting firm, has agreed a sponsorship deal with Salford City Reds rugby Football Club in the 2011 season. The Betfred logo will be displayed on the clubs popular stand also known as ‘The Shed’. It dates back to the 1900's and runs down one wing of the pitch at The Willows ground in Salford.

Fred Done at Betfred commented: “I’m proud to be from Salford and I’m proud to support the Salford City Reds in its 110th and final year at The Willows,”

“It will be emotional when rugby league moves from this famous old ground but I have been very impressed with John Wilkinson’s vision of the future and the new stadium. I am very proud to have my company’s name on ‘The Shed’ in its final season.”

Chairman of the club, John Wilkinson, added: “Salford City Reds has enjoyed its 110 years at The Willows and my sincere thank you to Fred Done for a fitting tribute in his sponsorship of The Shed”.

“This has been a special place for the Salford faithful over many generations. It means so much to us all at the Salford City Reds to have this fine Salford gentleman alongside us for the final chapter in the history of The Shed and our great club.”