With the sale of the land based Buckingham Bingo assets completed there was one question in the gaming industry, who was the new owner of the online Buckingham Bingo site? It seems that neither Club3000 nor Castle Leisure that purchased the bingo clubs were interested in the online side. In fact there were many experts in the industry that claimed that the online brand was worthless given a breakup. However Betfred.com has decided it is a good acquisition.

The sports betting operator is using the acquisition of BuckyBingo.com and sister site BOGOFBingo.com as a way of expanding its operations. However there are many operators that were somewhat cautious of the benefits of the purchase. Clearly BuckyBingo.com benefitted from in house marketing and it is expected that the majority of its customers were a result of this strategy. With the competition now owning the clubs they are likely to be promoting different online operators to their customers and this could reduce the number of players at BuckyBingo.com or BOGOFBingo.com significantly. It is not known how much Betfred paid for the online assets but lets hope they don’t come to regret the decision.

However, MD John Haddock claimed this was a good move for all parties adding "This is a great acquisition for Betfred.com of a leading brand in the Bingo market. Our intention is to continue with the Bucky brand and it will be business as usual.”

He also suggested there would be lots of positive changes, "What I can say is that there will be plenty of investment that will give our customers a fantastic experience in the future."

Neil Meredith, from KPMG who have handled the Buckingham Bingo sales added: “BuckyBingo.com and BOGOFBingo.com provide an established and highly regarded online bingo offering, that is well positioned to enter its next phase of growth under the new ownership of Betfred.com.’’