| Bwin Agrees Sports Sponsorship Deal |
| Written by Mark Bennett |
| Tuesday, 07 June 2011 10:30 |
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bwin.party the parent company of brands such as Foxy Bingo and Party Bingo has reached agreement to extend its sponsorship deal with the basketball regulatory body FIBA until 2014. The deal, which will include live streaming in 30 different countries, incorporates Olympic qualifying and the 2014 FIBA World Championships, among other events. The rights include EuroBasket 2011, the 2012 Olympic qualifying tournaments, EuroBasket 2013 and the 2014 FIBA World Championships, an event that will be held for both men and women. Co-CEO of bwin.party digital entertainment, Norbert Teufelberger, commented: “The promotion of sports has always been an essential component of the bwin sports brand philosophy. Basketball, along with football and motorcycle racing, is one of the three pillars of our sport sponsorship strategy.” The FIBA secretary general and International Olympic Committee member, Patrick Baumann, added: “We are very happy to announce that bwin.party will continue to be a global partner of FIBA until 2014.”
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