| Mecca Bingo Milk Advertising Campaign |
| Written by Mark Bennett |
| Thursday, 08 September 2011 15:22 |
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The new initiative is being called the "Milk Media" campaign was launched by Boutique Media Communications. In addition to television, radio and online advertising, adverts will be printed on milk cartons throughout the UK Midlands and the North with the aim of increasing registrations at the Mecca Bingo website and mobile applications. The adverts will include codes that will appear on the milk cartoon labels. Boutique Media Communications spokesman, Simon Bollon, commented: “The Milk Media campaign is a first for Meccabingo.com and a great way to reach a wide audience and get the brand into people's homes. It's refreshing to be able to think outside the box with multi media campaigns and the client's willingness to look at fun and innovative ideas is fantastic.”
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