| William Hills Confirms Interest in Lady Luck |
| Written by Mark Bennett |
| Tuesday, 20 September 2011 15:03 |
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William Hill has confirmed it is looking at the possibility of taking over online gaming firm, Probability. The high street bookmaker is in discussions with the Gibraltar based company which claims to have around one million UK customers in its bingo, poker and casino operations. It also owns the Lady Luck’s brand. Reports suggest that William Hill, which already has its own bingo, casino and poker online games is looking to increase it online presence so compete with some of the big names in the market. The value of Probability is around £17 million which includes a recent jump in the share prices as the news of the approach attracted additional interest from the city. As part of takeover rules, William Hill now has until the close of business on 17th October to make a formal offer for the company. There have been a number of high profile takeovers and mergers within the gaming industry and this is expected to continue in the near future.
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