| Probability Delivers Strong Results |
| Written by Mark Bennett |
| Friday, 07 October 2011 11:55 |
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The specialist mobile gaming provider, Probability, has released a trading update for the quarter ending 30th September 2011, showing strong growth with a 38% increase in revenues. The company revealed a net gaming revenue of £1,702,000 for the quarter this compared with the same quarter last of £1,232,000. Money deposited by players into their accounts during the quarter was 61% higher than last year and the number of active cash players increased by 44% compared with the same period a year earlier. Probability CEO Charles Cohen commneted: "This was a great quarter for us, delivering solid growth despite the summer holiday period which is usually weak. "Highlights included the launch of our next generation Bingo platform. As well as Bingo, we have been delighted by the response to a trial TV advertising campaign for our core LadyLuck's brand. "This is now a highly scalable marketing opportunity and we are exploring how we can expand this over the coming months to continue to build on the strong momentum we already have." The update also showed that 50% of players who registered in the quarter were playing on an iPhone, iPod or Android device. Net gaming revenues for the first 6 months were £3.27 million which was 42% higher the same period a year earlier.
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