Endemol has launched its own bingo site powered by Virtue Fusion. The new site, which has its own Deal or No Deal and Golden Ball games, offers players the opportunity to win a three night stay at a Benidorm hotel with flights included.

Players that register at the site and deposit and spend £10 before 31st January 2012 will be entered into a prize draw to win the £700 holiday. The promotion is limited to UK and Irish bingo players. Endemol are hoping that the success of the TV series will attract fans and help to kick of the site.

Lisa Callow at Benidorm Bingo commented: “After the successful development and growth of the Deal or No Deal Bingo on the Income Access network, it was without hesitation that we wanted a repeat partnership, with the goal of reaching the same success.”

The Income Access network provides iGaming operators with access to over 22,000 affiliates and a dedicated team of affiliate managers. The iGaming network is comprised of affiliates that promote through a variety of marketing methods, with a wide international reach. Income Access is shortlisted for the Best iGaming Network at the 2012 iGB Affiliate Awards, which they have been awarded for the past three consecutive years.

“We are truly looking forward to building our relationship with Endemol brands, and we are confident that Benidorm Bingo will see the same growth and success as its sister brand, Deal or No Deal,” said Income Access CEO, Nicky Senyard.