William Hill the well known bookmaker has become an Official Sponsor of England and The FA Cup following a two half year deal which will run until the end of The FA Cup and FIFA World Cup 2014.

The gambling giant has agreed one of the last remaining sponsorship packages which will include advertising, hospitality and the use of exclusive England and FA Cup branding to support its own promotional activities. The value of the deal was undisclosed.

“We are delighted to have William Hill on board,” said The FA's head of sponsorship, Peter Dire. “They have a strong track record in sports sponsorship and a considerable online and high-street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.”

The chief executive of William Hill, Ralph Topping added: “We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels.

“Our 'Official Betting Partner' status of The FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within darts, snooker and racing."