| Bookmakers Partner with Racing UK |
| Written by Mark Bennett |
| Friday, 20 January 2012 15:05 |
|
UK bookmakers have renewed their partnership with Racing UK, with William Hill joining the clan. The deal sees the UK bookmakers, which also include Coral, Ladbrokes and Sky Bet agreeing to a new one-year deal starting on the 1st February 2012, the racing channel has announced. The four premium partners will benefit from a significant level of exposure on the TV, internet, print and promotional campaigns. Racing UK broadcasts horse racing events at around 30 racecourses in the UK which are shown on both Sky and Virgin. The channel has around 50,000 subscribers. Nick Mills, the Racing UK Commercial Director, commented: We have enjoyed excellent relationships before with channel partners Coral, Ladbrokes and Sky Bet, and are delighted to welcome William Hill on board too. We all look forward to an exciting and fruitful 12 months ahead for racing.
|
