Following on from its successful TV advertising campaign throughout the UK, Crown Bingo has announced they will be sponsoring ITV3 Daytime from 1 June 2009. The ITV3 Daytime sponsorship clips star Roy and Steffen in a variety of situations reinforcing the message that Crown is "All About The Bingo". The four week campaign can be seen with programmes such as Quincy ME and Inspector Morse on ITV3, Freeview channel 10, Sky channel 119 or Virgin Media channel 116.

Dan Smyth, MD of Crownbingo.com commented "Through this campaign, we wanted to convey our passion for online bingo and provide the best possible online bingo experience for our members." He then went on to say, "This led to the slogan for the current TV advert as well as our ITV3 Daytime bumpers, 'Crown, where it's all about the bingo!'. Sponsoring ITV3 Daytime will help us reach thousands of new people who we look forward to welcoming as new members."

Crown Bingo have stepped up their advertising campaigns in recent months and saw the return of former Big Brother star and more recently 'This Morning' host as a guest chat moderator for one dayonly last month.