ITV has agreed a six month deal with interactive gaming company, NetPlay TV to broadcast Roulette Nation and a new bingo game starting in the next few weeks.
The NetPlay's new 30 minute interactive bingo show will be shown from midnight. The show is expected to air up to 6 nights each week. The Roulette Nation gameshow will show in 30 minute segments and is already broadcast on Virgin 1 and STV. The two NetPlay shows will share the time slots with other retail partners during the two time window.

Chief executive of NetPlay, Martin Higginson commented: “This agreement is a huge breakthrough for the company, and whilst the new format has been costly to develop and, is as yet unproven, we believe the potential upside to be significant. We believe transactional TV is here to stay, and we have the ability to deliver a format that works.

Wiliam Van Rest, ITV’s controller of TV shopping and gaming, added: “Soft gaming products such as bingo are extremely popular amongst our audience and we look forward to introducing NetPlay TV’s range of innovative formats to our audience as part of this trial.”

The new six month trial on ITV1, The Zone, follows reclassification of gambling programmes by Ofcom in 2009 allowing public service broadcastors to extend the hours they are able to show gambling related content.

Channel Five currently has an agreement with NetPlay to show the SuperCasino programme.

About NetPlay

NetPlayTV is the UK's largest interactive TV gaming company. It is well known for creating profitable games and a proven ability to create great TV show formats that people can play on TV, online and on their mobile.

NetPlayTV plc was listed on The London Stock Exchange, Alternative Investment Market (AIM) in April 2001.

The Company was established in 2000 to develop and market a complete range of mass-market entertainment and information products through IVR, SMS, online and offline.

In December 2006, the Group underwent a significant change when the fixed line telephony business was sold and the TV gaming business was acquired. NetPlayTV has a strong marketing led focus backed by an extremely strong technical team.